5 edition of Principles of marketing found in the catalog.
Principles of marketing
Richard J. Semenik
Includes bibliographical references and index.
|Statement||Richard J. Semenik, Gary J. Bamossy.|
|Contributions||Bamossy, Gary J., 1949-|
|LC Classifications||HF5415.13 .S437 1993|
|The Physical Object|
|Pagination||xxii, 627 p. :|
|Number of Pages||627|
|LC Control Number||92030230|
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